Vision & Mission

To lead and live a different paradigm in houseware industry which strives for excellence through purposeful and principled business.

God designed this world to best operate under His laws and principles. We search for the inherent simplicity of the timeless principles in guiding and running our business.

We demonstrate God's attributes and creations of faithful stewardship, integrity, love and mercy. We treasure value translation into actions and build trust with customers and employees.

By the grace of God, we do our best to "walk our talk" to the glory and praise of Him.

The board

Our Board of Directors